Plan Your Femenine Side
martes, 11 de marzo de 2008
What do you think about a practical way of planning female needs and likes?CALFEM (female Calendars) is a new business focused on the female market. Its objective is to help teenagers and women to plan in an easier way their feminine side of life with calendars. At the same time educating women to become responsible and organized people.
CALFEM starts with 2 products:
The PERIOD calendar
The DIET calendar
Calendars
Calfem: Bussines Plan
Calfem: Bussines Plan
Business idea
Origin of the idea: we want to make an innovated product to control the girls, teenagers and women period and also diets.
Business Idea: female calendars
Is it original? Yes it is because it is practical, useful and has several original designs.
Mission:
Our mission is to create products that help women control female needs by using our practical calendars. We commit with our society to educate and control teenagers and adults through a way of planning women’s life.
Venture name: “CALFEM”
It is attractive because it is a combination of words (FEMale CALendars) that it is close related with the product.
It is easy to remember because it has much to do with the products and it is logical.
Description of the products:
-Small round practical calendar that shows the days of the month with little holes that indicate the duration of 28 days. It also shows you the ovulation days.
-Small round practical calendar that shows you the days of the month, each one marked with a different color. In the back part, each one of the colors will have a meaning about what to eat according to that day.
Material: Plastic
Colors: pink, purple, blue, orange, yellow, black, white, green and gray.
Printed: yes
Size: We are studying the options according to the client preferences.
Benefits: control and plan women’s period and diets.
SWOT analysis
5 Strengths:
Practical, because of its size and form of use.
Useful, because it helps you to be organize.
Variety of designs, because you can choose from plenty of models for different type of people.
Educative, because it teaches women how to organize their periods and ovulation and also how to control diets.
Authenticity, because it doesn’t exist yet.
5 Weaknesses
Variety of woman need: Some women are irregular about their periods.
Some women need a special diet.
Relativeness of the product: It’s only a product for women. That causes our market to be reduced.
Material: It is not very resistant. It’s a little bit fragile.
Size of numbers: The size of the numbers will be hard to read.
Religion: some people don’t accept this kind of control, according to the period calendar.
5 Opportunities
Sell our products all around the world because all women have a period.
We can sell our product as a promotional product for brands like kotex, saba,special K etc.
The product is based on universal numbers, so everyone will be able to read it.
Its use can become a habit for woman.
The production of the product is really cheap.
5 Threats
Religion
Cultural facts
Piracy, because the product is easy to create.
Future competition, because it can affect our earnings.
It can be easy to improve by some one else because once you have the idea it is easier to make it better.
Category of the product
Consumer: people use it for a specific use. Also, they are used for daily life.
Specialty: the calendars are designer to cover women specific needs.
Life cycle
Intro:
From the 1st to the 6th month.
We will get known as Calendar Makers. We will use publicity.
Growth:
From the 6th month to the 2nd year.
Association with big companies to sell our calendars as promotional items.
Maturity:
Keep selling during the next 10 years.
Decline:
Sell our business to a bigger company.
Packing and label design
Specific use
Diet or Period
Calendar
Logo
“CALFEM”
Instructions for use
……………………….………………………………….
Contact us
…………………………………………
Instructions for use
Contact us
Front Back
Name: “CALFEM” Instructions for use
Logo in the left corner at the top. Contact information.
Specific use: period or diet.
Transparent cover
Price strategy
We think “penetration price” as the best option for our calendars because we wanted to introduce the product as the cheapest price because it will be new in the market.
Logo and slogan
Logo:
Name: CALFEM
Slogan: “Plan your feminine side”
Brochure design
(Printed separately)
Publicity costs
Television
Televisa
Schedule: At 7 pm weekdays
Channel: 2
Price:
First quarter: $10900
Second quarter: $12100
Third quarter: $12400
Fourth quarter: $13900
Location to sell our product
Rayón 185 Colonia Americana Guadalajara, Jalisco C.P. 45132.
We choose this location because it is also Valeria’s mother company, so that make it easier for us. Also, we think that this is an area with a strategic location.
Competition analysis
3 Major competitions as today:
Birth control pills
S: Protection: It protects you to not be pregnant.
W: Effectiveness: It is not 100 percent effective neither sure.
O: You can buy in all drugstores.
T: Secondary effects that could damage your health and body.
Psychologist
S: Personalized: It gives you advices personally.
W: Price: It is expensive.
O: Talk to him personally.
T: Physiologist not prepared or not nice.
Educational programs
S: Personalized: It gives you the advices more directly.
W: Entertainment: You may not find it interesting/attractive.
O: Ask doubts in a direct way.
T: The educational program can be not good.
2 Major competitions of the future
New ways of controlling birth and organize periods.
S: Innovation: More innovative products in the market.
W: Understandable: Difficult to read or use.
O: Use a way more actualized.
T: They can be not that good and they can be more expensive.
Companies that will produce the same product.
S: Creativity and innovation: They can create a product with more uses.
W: Competition: companies that will create the same product.
O: You can choose from plenty options.
T: The product can be more expensive because of the competition.
Distribution Channel
Producer: someone is going to produce the product for us.
Agent: some one is going to be our agent.
Warehouse: Maria Jose Ruiz, Valeria Clausen, Gisela Fdz.
Ratailer:
Kotex
Saba
Special K
Onix
Drugstores
Wallmart
Samborns
Final consumer: Women
Survey design
We are students from Prepa Tec, working on a business project. We will appreciate you to answer the following survey.
1) How old are you? ______
2) Would you like to use calendars to organize diets & your menstrual periods? Circle the answer and explain why.
No Why?____________________________________________________
Yes Why?____________________________________________________
3) What do you think about a small, practical and exact calendar to organize your diets and menstrual periods?
Bad Good Very good Excellent
4) Order from 1 to 5 the most important characteristics that a women calendar should have? (Where 1 is the most important and 5 the least important)
____Size
____Tips or extra information
____Designs
____Shape
____Price
5) Choose the best option
Size: small medium big
Tips: sexual tips beauty tips exercising tips
Designs: simple colorful serious
Shape: round square
Price: $10-$15 pesos $16-25 more than $25
6) Are you regular in your menstrual period?
Yes No
7) How long does your menstrual period lasts?
2-4 days 5-8 days 9-12 days
8) How long do you wait for your next period?
27 – 28 days 29- 31 days 32- 35 days other________
9) How do you get yourself organized to control your menstrual period?
a) Calendar b) Alarm c) Cell phone d) Agenda
10) Which of these diets do you think is the most effective?
Dieta de la luna
Dieta del melón
Other: _________________
Survey Results Analyzed
Would you like to use calendars to organize diets & your menstrual periods? Circle the answer and explain why.
Are you regular in your menstrual period?
How do you get yourself organized to control your menstrual period?
Choose the best option according to size
Choose the best option according to tips
Target market definition
Our market is targeted for all kinds of women between 12 to 50 years old. Women who are interested in leading a healthy and organized life; smart women who care about their bodies and themselves.
It is important to mention that no matter their religion, culture, employment, appearance, nationality, economic level, all kinds of woman can get it.
Market segmentation
Our market segmentation is:
Multi-segment approach.
Gender
Age
Life Style
The strategies we will use for marketing will be using different colors according to the liking of the different ages, different design options to make it more attractive for public, advertising in TV shows and magazines according to our age market range, to show our product and all our publicities campaigns.
Human resources plan
Job Analysis
General Manager
Maria Jose Ruiz
Specific tasks:
General Manager is responsible for all areas.
General Manager manages through subordinate managers.
A General Manager has the power to hire, fire, or promote employees.
Abilities:
Ability to organize
Ability to negotiate
Ability to make friends
Ability to manage
Knowledge:
General knowledge
Math
Business
Languages
Skills
Responsable
Serious
Intelligent
Creative
Out going
Job description
Name of the position:
General Manager
Department area:
General management
General objective of the position:
A General Manager has so many objectives inside a company, but the main one is to provide strategic direction for the whole company.
Activities and responsibilities:
Responsibility for managing both the revenue and cost elements of a company's income statement.
A General Manager is responsible for higher level planning than a manager. A General Manager is often responsible for the overall strategic planning and direction of the company or organization and leaves the day-to-day management of the various functions to the managers.
Authority level:
The general Manager has the maximum authority level.
Tools and equipment:
Computer, cell phone, Nextel, palm, laptop.
Job specifications
Academic level: high
Specialization area: managing, administration.
Idioms: Spanish, English and French. As much as possible.
Experience: Experience in other companies and in other countries all over the world. Also, it would be excellent to have Maestria, Doctorate, and specialty.
Abilities:
Responsibility
Organization
Managing
Knowledge:
Math
Business
Languages
Admón. & Finances Manager
Valeria Clausen
Job Analysis
Specific tasks:
Finances Manager can work with services in the execution of all functions.
Finances Manager work and do financial guidance, I work also with the customer’s service.
Finances Manager can management the cash
Abilities: Ability to organize
Ability to plan
Ability to manage
Ability to administrate
Knowledge:
Finance
Math
Business
Management
accountability
administration
Skills
Work with the stock market
Investments of the company
Money flow
Job description
Name of the position:
Admón. & Finances Manager
Department area:
Business Finances, Organizational Management.
General objective of the position:
An Admón. & Finances Manager has the objective to direct Distric-wide finance and related administration support services.
Activities and responsibilities:
Administration
Hire people
Responsible for the financial management.
Authority level:
The Admón. & Finances Manager has the maximum authority over the administrator and the contador.
Tools and equipment:
Computer, cell phone, Nextel, palm, laptop.
Job specifications
Academic level: high
Specialization area:
Business Finances, Organizational Management.
Idioms: Spanish, English, etc. As much as possible.
Experience: Experience in other companies and in other countries all over the world.
Abilities:
Responsibility
Organization
Good at math and finances
Knowledge:
Math
Business
Languages
HUMAN RESOURCES PLAN
Marketing Manager
Gisela Fernández
JOB ANALYSIS
Specific tasks:
Marketing Manager is responsable for the marketing and publicity department. Is responsible for every project that the company needs to do to become well recognized.
Abilities:
To create
To socialize
To organize
To imagine
Knowledge:
Business
Languages
Publicity
Communication
Psychology
Skills
Responsible
Serious
Intelligent
Creative
Out going
JOB DESCRIPTION
Position: Marketing manager
Department area: Marketing and publicity
General objective of the position:
A marketing manager has as an objective to organize the marketing and the publicity department to create new, attractive and interesting projects to call the attention of new clients.
Activities and responsibilities:
Authority level: The marketing manager has the maximum authority over the marketing supervisor.
Tools and equipment: Computer, cell phone, Nextel, palm and laptop.
JOB SPECIFICATIONS
Academic level: high
Specialization area: publicity
Idioms: Spanish, English minimum. (as many as possible)
Experience: Experience in other companies and in other countries all over the world.
Abilities:
Responsibility
Organization
Good at marketing
Knowledge:
Communication
Publicity
Business
Languages
Organization Charts
General Manager
Purchase Manager
Marketing Manager
Admón. &
Finances Manager
Purchase Supervisor
Marketing Supervisor
Sale Manager
Administrator
Contador
Sale Supervisor
North Zone
Sale Supervisor
South Zone
Company bases
Mission
Our mission is to create products that help women control female needs by using our practical calendars. We commit with our society to educate and control teenagers and adults through a way of planning women’s life.
Vision: We see our business in 5 years as the best calendar producers in Mexico.
Code ethics
Sexual education: will work on a campaign with some schools.
Health education: we will work on a campaign to help and prevent obesity by conferences and publicity.
Organization: we will provide free conferences in schools about how to be organized and responsible with the women aspects, showing how important are they.
Responsibility: we will provide free conferences in schools about how to be responsible with sexual life, health, self steam, etc.
Consciousness: we will provide free and dynamic conferences in schools about how important is consciousness during women sexual life.
Objectives
5 short terms ( 0 – 1 year)
Companies: start looking for companies and stores to sell them our product.
Strategies: start working on strategies to know how are we going to sell our product.
Marketing: work on all publicity to get product known.
Promote the product through media
Adapt product to different personalities.
5 long terms( 0 – 10 year)
Work on campaigns
Prevent obesity: in the first 10 months we will work on a campaign with the brand Special K to prevent and help obesity. We will reach this objective by giving free appointments with different nutriologists.
Help sexual education: In the first 2 years we will start a campaign for sexual education. We will reach this objective by publicity, books, conferences, etc.
Prevent unexpected pregnancy: in the 3rd year, we will work on publicity to help and prevent unexpected pregnancy.
Prevent sexual diseases: In the 4th to the 5th year, we will create a campaign in schools to give information about sexual diseases.
Teach teenagers how to organize their period and diets: in the 2nd to the 4th month, we will create a campaign in schools to give information about how to be organized about health and periods.
Production Strategy
Raw material
Cardboard paper
Plastic
Ink
Equipment
Scissors
Chairs
Table
Shelves
Telephone
Paper
Desks
(Office supplies and equipment)
Machinery
Computer
Printer
Drilling machine
Application of all machineries and tools:
We will need a computer to make the design.
A printer to put the colors to the product.
Drilling machine to drill the plastic package to hang the product somewhere.
Scissors to cut the calendars in round shapes.
Table and chairs to work in.
Cost for the whole production process
(per unit)
Raw material
Cardboard paper: $.06
Plastic 1:
Plastic 2:
Equipment
Scissors: $10.00
Chairs: $1200.00
Table: $1500.00
Shelves: $700.00
Telephone: $900.00
Paper: $400.00 (2300 sheets)
Machinery
Computer: $13,000.00
Printer: $3000.00
Drilling machine: $100.00
Outsourcing for printing
Cost per unit: $9.00
A hypothetical PERT diagram for your product/service
Pg 282
Make the design
(120)
Buy all materials
(120)
Cut rounded shapes
(5)
Paste design on the cardboard rounded shapes
(30)
Plastify the design
(30)
Make the package
(30)
Design the package with colors, logo and design
(60)
Put calendars on the package
(30)
Sell it
(*)
ACTIVITY
CRITICAL PATH
(-) TIME IN MINUTES
EVENT
(*) TIME VARIETS ACCORDING TO TE PLACE, TIME AND CLIENT.
Financial
Balance Sheet (Projected)
Enter your Company Name here
Beginning
as of mm/dd/yyyy
Assets
Current Assets
Cash in bank
$ 10,000
Accounts receivable
-
Inventory
200
Prepaid expenses
600
Total Current Assets
$ 10,800
Fixed Assets
Machinery & equipment
$ 16,100
Furniture & fixtures
3,410
Equipment
1,200
Land & buildings
2,000,000
Total Fixed Assets (net of depreciation)
$ 2,020,710
TOTAL Assets
$ 2,031,510
Liabilities and Equity
Long-term Debt
Notes payable to stockholders
$ 1,031,510
Total Long-term Debt
$ 1,031,510
Total Liabilities
$ 1,031,510
Owners' Equity
Invested capital
$ 1,000,000
Retained earnings - beginning
-
Retained earnings - current
-
Total Owners' Equity
$ 1,000,000
Total Liabilities & Equity
$ 2,031,510
Bibliography
Hirt Geoffrey, Linda Ferrel and O.C Ferrel. Business A changing world. Fifth Edition.New York: Mc Graw Hill. 2006.
Business idea
Origin of the idea: we want to make an innovated product to control the girls, teenagers and women period and also diets.
Business Idea: female calendars
Is it original? Yes it is because it is practical, useful and has several original designs.
Mission:
Our mission is to create products that help women control female needs by using our practical calendars. We commit with our society to educate and control teenagers and adults through a way of planning women’s life.
Venture name: “CALFEM”
It is attractive because it is a combination of words (FEMale CALendars) that it is close related with the product.
It is easy to remember because it has much to do with the products and it is logical.
Description of the products:
-Small round practical calendar that shows the days of the month with little holes that indicate the duration of 28 days. It also shows you the ovulation days.
-Small round practical calendar that shows you the days of the month, each one marked with a different color. In the back part, each one of the colors will have a meaning about what to eat according to that day.
Material: Plastic
Colors: pink, purple, blue, orange, yellow, black, white, green and gray.
Printed: yes
Size: We are studying the options according to the client preferences.
Benefits: control and plan women’s period and diets.
SWOT analysis
5 Strengths:
Practical, because of its size and form of use.
Useful, because it helps you to be organize.
Variety of designs, because you can choose from plenty of models for different type of people.
Educative, because it teaches women how to organize their periods and ovulation and also how to control diets.
Authenticity, because it doesn’t exist yet.
5 Weaknesses
Variety of woman need: Some women are irregular about their periods.
Some women need a special diet.
Relativeness of the product: It’s only a product for women. That causes our market to be reduced.
Material: It is not very resistant. It’s a little bit fragile.
Size of numbers: The size of the numbers will be hard to read.
Religion: some people don’t accept this kind of control, according to the period calendar.
5 Opportunities
Sell our products all around the world because all women have a period.
We can sell our product as a promotional product for brands like kotex, saba,special K etc.
The product is based on universal numbers, so everyone will be able to read it.
Its use can become a habit for woman.
The production of the product is really cheap.
5 Threats
Religion
Cultural facts
Piracy, because the product is easy to create.
Future competition, because it can affect our earnings.
It can be easy to improve by some one else because once you have the idea it is easier to make it better.
Category of the product
Consumer: people use it for a specific use. Also, they are used for daily life.
Specialty: the calendars are designer to cover women specific needs.
Life cycle
Intro:
From the 1st to the 6th month.
We will get known as Calendar Makers. We will use publicity.
Growth:
From the 6th month to the 2nd year.
Association with big companies to sell our calendars as promotional items.
Maturity:
Keep selling during the next 10 years.
Decline:
Sell our business to a bigger company.
Packing and label design
Specific use
Diet or Period
Calendar
Logo
“CALFEM”
Instructions for use
……………………….………………………………….
Contact us
…………………………………………
Instructions for use
Contact us
Front Back
Name: “CALFEM” Instructions for use
Logo in the left corner at the top. Contact information.
Specific use: period or diet.
Transparent cover
Price strategy
We think “penetration price” as the best option for our calendars because we wanted to introduce the product as the cheapest price because it will be new in the market.
Logo and slogan
Logo:
Name: CALFEM
Slogan: “Plan your feminine side”
Brochure design
(Printed separately)
Publicity costs
Television
Televisa
Schedule: At 7 pm weekdays
Channel: 2
Price:
First quarter: $10900
Second quarter: $12100
Third quarter: $12400
Fourth quarter: $13900
Location to sell our product
Rayón 185 Colonia Americana Guadalajara, Jalisco C.P. 45132.
We choose this location because it is also Valeria’s mother company, so that make it easier for us. Also, we think that this is an area with a strategic location.
Competition analysis
3 Major competitions as today:
Birth control pills
S: Protection: It protects you to not be pregnant.
W: Effectiveness: It is not 100 percent effective neither sure.
O: You can buy in all drugstores.
T: Secondary effects that could damage your health and body.
Psychologist
S: Personalized: It gives you advices personally.
W: Price: It is expensive.
O: Talk to him personally.
T: Physiologist not prepared or not nice.
Educational programs
S: Personalized: It gives you the advices more directly.
W: Entertainment: You may not find it interesting/attractive.
O: Ask doubts in a direct way.
T: The educational program can be not good.
2 Major competitions of the future
New ways of controlling birth and organize periods.
S: Innovation: More innovative products in the market.
W: Understandable: Difficult to read or use.
O: Use a way more actualized.
T: They can be not that good and they can be more expensive.
Companies that will produce the same product.
S: Creativity and innovation: They can create a product with more uses.
W: Competition: companies that will create the same product.
O: You can choose from plenty options.
T: The product can be more expensive because of the competition.
Distribution Channel
Producer: someone is going to produce the product for us.
Agent: some one is going to be our agent.
Warehouse: Maria Jose Ruiz, Valeria Clausen, Gisela Fdz.
Ratailer:
Kotex
Saba
Special K
Onix
Drugstores
Wallmart
Samborns
Final consumer: Women
Survey design
We are students from Prepa Tec, working on a business project. We will appreciate you to answer the following survey.
1) How old are you? ______
2) Would you like to use calendars to organize diets & your menstrual periods? Circle the answer and explain why.
No Why?____________________________________________________
Yes Why?____________________________________________________
3) What do you think about a small, practical and exact calendar to organize your diets and menstrual periods?
Bad Good Very good Excellent
4) Order from 1 to 5 the most important characteristics that a women calendar should have? (Where 1 is the most important and 5 the least important)
____Size
____Tips or extra information
____Designs
____Shape
____Price
5) Choose the best option
Size: small medium big
Tips: sexual tips beauty tips exercising tips
Designs: simple colorful serious
Shape: round square
Price: $10-$15 pesos $16-25 more than $25
6) Are you regular in your menstrual period?
Yes No
7) How long does your menstrual period lasts?
2-4 days 5-8 days 9-12 days
8) How long do you wait for your next period?
27 – 28 days 29- 31 days 32- 35 days other________
9) How do you get yourself organized to control your menstrual period?
a) Calendar b) Alarm c) Cell phone d) Agenda
10) Which of these diets do you think is the most effective?
Dieta de la luna
Dieta del melón
Other: _________________
Survey Results Analyzed
Would you like to use calendars to organize diets & your menstrual periods? Circle the answer and explain why.
Are you regular in your menstrual period?
How do you get yourself organized to control your menstrual period?
Choose the best option according to size
Choose the best option according to tips
Target market definition
Our market is targeted for all kinds of women between 12 to 50 years old. Women who are interested in leading a healthy and organized life; smart women who care about their bodies and themselves.
It is important to mention that no matter their religion, culture, employment, appearance, nationality, economic level, all kinds of woman can get it.
Market segmentation
Our market segmentation is:
Multi-segment approach.
Gender
Age
Life Style
The strategies we will use for marketing will be using different colors according to the liking of the different ages, different design options to make it more attractive for public, advertising in TV shows and magazines according to our age market range, to show our product and all our publicities campaigns.
Human resources plan
Job Analysis
General Manager
Maria Jose Ruiz
Specific tasks:
General Manager is responsible for all areas.
General Manager manages through subordinate managers.
A General Manager has the power to hire, fire, or promote employees.
Abilities:
Ability to organize
Ability to negotiate
Ability to make friends
Ability to manage
Knowledge:
General knowledge
Math
Business
Languages
Skills
Responsable
Serious
Intelligent
Creative
Out going
Job description
Name of the position:
General Manager
Department area:
General management
General objective of the position:
A General Manager has so many objectives inside a company, but the main one is to provide strategic direction for the whole company.
Activities and responsibilities:
Responsibility for managing both the revenue and cost elements of a company's income statement.
A General Manager is responsible for higher level planning than a manager. A General Manager is often responsible for the overall strategic planning and direction of the company or organization and leaves the day-to-day management of the various functions to the managers.
Authority level:
The general Manager has the maximum authority level.
Tools and equipment:
Computer, cell phone, Nextel, palm, laptop.
Job specifications
Academic level: high
Specialization area: managing, administration.
Idioms: Spanish, English and French. As much as possible.
Experience: Experience in other companies and in other countries all over the world. Also, it would be excellent to have Maestria, Doctorate, and specialty.
Abilities:
Responsibility
Organization
Managing
Knowledge:
Math
Business
Languages
Admón. & Finances Manager
Valeria Clausen
Job Analysis
Specific tasks:
Finances Manager can work with services in the execution of all functions.
Finances Manager work and do financial guidance, I work also with the customer’s service.
Finances Manager can management the cash
Abilities: Ability to organize
Ability to plan
Ability to manage
Ability to administrate
Knowledge:
Finance
Math
Business
Management
accountability
administration
Skills
Work with the stock market
Investments of the company
Money flow
Job description
Name of the position:
Admón. & Finances Manager
Department area:
Business Finances, Organizational Management.
General objective of the position:
An Admón. & Finances Manager has the objective to direct Distric-wide finance and related administration support services.
Activities and responsibilities:
Administration
Hire people
Responsible for the financial management.
Authority level:
The Admón. & Finances Manager has the maximum authority over the administrator and the contador.
Tools and equipment:
Computer, cell phone, Nextel, palm, laptop.
Job specifications
Academic level: high
Specialization area:
Business Finances, Organizational Management.
Idioms: Spanish, English, etc. As much as possible.
Experience: Experience in other companies and in other countries all over the world.
Abilities:
Responsibility
Organization
Good at math and finances
Knowledge:
Math
Business
Languages
HUMAN RESOURCES PLAN
Marketing Manager
Gisela Fernández
JOB ANALYSIS
Specific tasks:
Marketing Manager is responsable for the marketing and publicity department. Is responsible for every project that the company needs to do to become well recognized.
Abilities:
To create
To socialize
To organize
To imagine
Knowledge:
Business
Languages
Publicity
Communication
Psychology
Skills
Responsible
Serious
Intelligent
Creative
Out going
JOB DESCRIPTION
Position: Marketing manager
Department area: Marketing and publicity
General objective of the position:
A marketing manager has as an objective to organize the marketing and the publicity department to create new, attractive and interesting projects to call the attention of new clients.
Activities and responsibilities:
Authority level: The marketing manager has the maximum authority over the marketing supervisor.
Tools and equipment: Computer, cell phone, Nextel, palm and laptop.
JOB SPECIFICATIONS
Academic level: high
Specialization area: publicity
Idioms: Spanish, English minimum. (as many as possible)
Experience: Experience in other companies and in other countries all over the world.
Abilities:
Responsibility
Organization
Good at marketing
Knowledge:
Communication
Publicity
Business
Languages
Organization Charts
General Manager
Purchase Manager
Marketing Manager
Admón. &
Finances Manager
Purchase Supervisor
Marketing Supervisor
Sale Manager
Administrator
Contador
Sale Supervisor
North Zone
Sale Supervisor
South Zone
Company bases
Mission
Our mission is to create products that help women control female needs by using our practical calendars. We commit with our society to educate and control teenagers and adults through a way of planning women’s life.
Vision: We see our business in 5 years as the best calendar producers in Mexico.
Code ethics
Sexual education: will work on a campaign with some schools.
Health education: we will work on a campaign to help and prevent obesity by conferences and publicity.
Organization: we will provide free conferences in schools about how to be organized and responsible with the women aspects, showing how important are they.
Responsibility: we will provide free conferences in schools about how to be responsible with sexual life, health, self steam, etc.
Consciousness: we will provide free and dynamic conferences in schools about how important is consciousness during women sexual life.
Objectives
5 short terms ( 0 – 1 year)
Companies: start looking for companies and stores to sell them our product.
Strategies: start working on strategies to know how are we going to sell our product.
Marketing: work on all publicity to get product known.
Promote the product through media
Adapt product to different personalities.
5 long terms( 0 – 10 year)
Work on campaigns
Prevent obesity: in the first 10 months we will work on a campaign with the brand Special K to prevent and help obesity. We will reach this objective by giving free appointments with different nutriologists.
Help sexual education: In the first 2 years we will start a campaign for sexual education. We will reach this objective by publicity, books, conferences, etc.
Prevent unexpected pregnancy: in the 3rd year, we will work on publicity to help and prevent unexpected pregnancy.
Prevent sexual diseases: In the 4th to the 5th year, we will create a campaign in schools to give information about sexual diseases.
Teach teenagers how to organize their period and diets: in the 2nd to the 4th month, we will create a campaign in schools to give information about how to be organized about health and periods.
Production Strategy
Raw material
Cardboard paper
Plastic
Ink
Equipment
Scissors
Chairs
Table
Shelves
Telephone
Paper
Desks
(Office supplies and equipment)
Machinery
Computer
Printer
Drilling machine
Application of all machineries and tools:
We will need a computer to make the design.
A printer to put the colors to the product.
Drilling machine to drill the plastic package to hang the product somewhere.
Scissors to cut the calendars in round shapes.
Table and chairs to work in.
Cost for the whole production process
(per unit)
Raw material
Cardboard paper: $.06
Plastic 1:
Plastic 2:
Equipment
Scissors: $10.00
Chairs: $1200.00
Table: $1500.00
Shelves: $700.00
Telephone: $900.00
Paper: $400.00 (2300 sheets)
Machinery
Computer: $13,000.00
Printer: $3000.00
Drilling machine: $100.00
Outsourcing for printing
Cost per unit: $9.00
A hypothetical PERT diagram for your product/service
Pg 282
Make the design
(120)
Buy all materials
(120)
Cut rounded shapes
(5)
Paste design on the cardboard rounded shapes
(30)
Plastify the design
(30)
Make the package
(30)
Design the package with colors, logo and design
(60)
Put calendars on the package
(30)
Sell it
(*)
ACTIVITY
CRITICAL PATH
(-) TIME IN MINUTES
EVENT
(*) TIME VARIETS ACCORDING TO TE PLACE, TIME AND CLIENT.
Financial
Balance Sheet (Projected)
Enter your Company Name here
Beginning
as of mm/dd/yyyy
Assets
Current Assets
Cash in bank
$ 10,000
Accounts receivable
-
Inventory
200
Prepaid expenses
600
Total Current Assets
$ 10,800
Fixed Assets
Machinery & equipment
$ 16,100
Furniture & fixtures
3,410
Equipment
1,200
Land & buildings
2,000,000
Total Fixed Assets (net of depreciation)
$ 2,020,710
TOTAL Assets
$ 2,031,510
Liabilities and Equity
Long-term Debt
Notes payable to stockholders
$ 1,031,510
Total Long-term Debt
$ 1,031,510
Total Liabilities
$ 1,031,510
Owners' Equity
Invested capital
$ 1,000,000
Retained earnings - beginning
-
Retained earnings - current
-
Total Owners' Equity
$ 1,000,000
Total Liabilities & Equity
$ 2,031,510
Bibliography
Hirt Geoffrey, Linda Ferrel and O.C Ferrel. Business A changing world. Fifth Edition.New York: Mc Graw Hill. 2006.
Bussines Plan
Our market is for all kind of women between 12 and 50 years all. Women who are interested in a leading a healthy and organized life; smart women who care about their bodies and themselves. It is important to mention that no matter their religion, culture, employment, appearance, nationality, economic level, all kinds of women can get it.
Order
If you want to order one of our products please fill the next information.
Name:
Adress:
Postal Code:
Product:
Quantity
e-mail:
Please deposit on this number account: 8956498730
And send the recibe through e- mail( calfem.@hotmail.com).
You will get the product in approximately in 3 days.
testimonials
“The idea of the period calendar seems to be excellent because it would help me to know when my fertil days are. It would also help my daughters to be more organized with their sexual and orinary life.”
“It sounds like an easy way to follow a diet. It is a good idea because I would have plenty of diets to choose from according to my needs and preferences.”
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